Posts Tagged ‘public service’

big data

The world’s first guide on data ethics for brands has been launched to encourage companies to see the vital important of addressing the gap between what they can do and what they should do. For the industry, prioritising people over data is regarded as important for brands’ long-term licence to operate. Data ethics are, however, more than the bottom line. Big tech firms have come under increasing scrutiny for their collection and use of data, and the impact that’s had on everything from consumer choices in groceries to political candidates. Questions are being raised about who is building the systems, how they’re using the data and who gets to make these decisions.

August 2020

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