Lessons From French Philosophers Applied

10 November, 2021

Tasked with applying lessons from French philosophy at Web In Travel’s (WiT) Virtual Around the World Summit, D’EDGE’s CEO Pierre Charles Grob highlighted the importance of education, team work and collaboration.

French philosopher, Simone de Beauvoir, said ‘Change your life today. Don’t gamble on the future, act now, without delay.’ Grob reflected on this lesson and applied it to his industry of hoteliers, saying:

It is “super important” now for all hotels – not just independents – to focus on serving their clients and to be more productive in different areas of the business. “It’s time for hotels to understand the need to equip themselves with technology and tools that will enable them to serve their clients well”.

Now is not a time to be picky about who you work with. “You should be working with everyone and making sure that you fill your hotels. After that, you look at optimization and that is definitely one thing the hotels need to do. More than ever, they need to know how to apply the best rates on their websites and direct channels.”

Albert Camus said‘Don’t walk in front of me, I may not follow. Don’t walk behind me, I may not lead. Walk beside me, just be my friend’, which Grob related to the importance of working together:

Hoteliers should definitely be pulling together during this time and Grob feels that Asia is doing just that and setting good examples. He highlighted Hong Kong’s Heritage Tourism Board that is comprised of independent hoteliers who have banded together to promote Hong Kong. He said it is about sharing best practices and finding the right partners for support.

Individually, hotels also need to look at ways to reinvent themselves to survive, he added.

Camus also said, ‘You cannot create experience. You must undergo it.’ Grob reflected on this lesson, applying it to the experience of the pandemic: The importance of a support team. He said this crisis taught him to “appreciate the importance of [having] good people around”. As for hoteliers, Grob said cash management is something that needs to be grasped, always but even more so in such times. He said it was critical for them to “understand their costs”.

Via Web in Travel, Yeoh Siew Hoon, 22 July 2020. Read full article here.

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